As advertised
A nice shade for older women — not as stark as black.
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Line It Up Cream Gel Eyeliner
Line It Up Cream Gel Eyeliner
Regular price
$16.90
Regular price
$16.90
Sale price
$20.00
Unit price
per
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124 sold in last 12 hours | Only 2% left in stock!
FREE SHARPENER INCLUDED!
• 16HR Long-Wear Color: holds your eye look from day into night
• Creamy Gel Formula: glides on smoothly, no pulling or skipping
• Waterproof & Smudge-Proof: sets in place for stay-put wear
• Rich Color Payoff: bold, even color in a single swipe
• Line or Smoke It Out: keep it sharp or blend it before it sets
• 8 Wearable Shades: from everyday neutrals to statement color
• Multi-Use Eye Pencil: made for lining, tightlining, wings and smoky eyes
Skin-loving Minerals, Vegan & Cruelty-free
Long-wear & Smudge-free
Silky-smooth & Comfortable Application
Buy 1 Get the 2nd 20% off | Any 4 for 3 | Any 6 for 4
Description
Why Choose Our Line It Up Cream Gel Eyeliner?
Line, Smoke and Stay
Line It Up Cream Gel Eyeliner glides on smoothly with rich, high-impact color and no pulling or skipping. Keep it sharp for clean definition or blend it out before it sets for an effortless smoky eye. Once set, the waterproof, smudge-proof formula stays in place for up to 16 hours.
One Pencil. Every Eye Mood.
From soft everyday lines to bold smoky eyes, just glide, blend, and let it set.
How to Use
- Prep: start with a clean, dry eye area
- Line: glide it along the upper or lower lash line
- Define: layer it up for deeper, bolder color
- Smoke: blend fast with a small brush before it sets
- Set: give it a few seconds for waterproof, smudge-proof wear
- Remove: take it off gently with an oil-based cleanser or makeup remover
Zena's Pro Tips
• Work in short strokes for a smooth, controlled line
• Blend right away for a soft, smoky finish
• Draw close to the lashes so they look fuller
• Layer the color when you want a deeper, more dramatic effect
• Tightline the upper waterline for subtle everyday depth
• Combine two shades for a dimensional eye look
Key Ingredients
Skin comes first. We work only with natural & vegan, skin-friendly ingredients.
- Trimethylsiloxysilicate – supports long-lasting, water-resistant wear
- Isododecane – keeps the formula lightweight and helps it set fast
- Synthetic Wax – gives the creamy, smooth-gliding texture
- Dimethicone – helps the liner lay down evenly, without dragging
If irritation shows up, stop using it and talk to a doctor.
★★★★★
So creamy and easy to use
“It glides on so smoothly and leaves rich color without dragging on my eyelids. It's my everyday liner now.”
Emily R.
★★★★★
Actually stays in place
“I wore it the whole day with no smudging under my eyes. The color stayed strong and it still felt comfortable.”
Jasmine Travis
★★★★★
perfect for smoky eyes
“I love being able to blend it out before it sets. A soft smoky eye takes me no time at all.”
Chloe James
Why Choose Our Line It Up Cream Gel Eyeliner?
Line, Smoke and Stay
Line It Up Cream Gel Eyeliner glides on smoothly with rich, high-impact color and no pulling or skipping. Keep it sharp for clean definition or blend it out before it sets for an effortless smoky eye. Once set, the waterproof, smudge-proof formula stays in place for up to 16 hours.
One Pencil. Every Eye Mood.
From soft everyday lines to bold smoky eyes, just glide, blend, and let it set.
4.8
49 reviews
| 5★ | 40 | |
| 4★ | 9 | |
| 3★ | 0 | |
| 2★ | 0 | |
| 1★ | 0 |
Customer Photos
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+44
Showing 1 - 10 of 49 reviews
+1
Really easy to apply and super smooth without pressing down at all. Great color and texture
This liner applies incredibly smoothly. There's no need to press down while you apply it, and it still lays down beautifully [...]
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Eyeliner
Really happy with this plum brown gel pencil. It's a great pick for mature eyes because the texture i [...]
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Does not smudge!
I picked up the gel liner in plum brown. First time wearing a plum toned liner and I'm really into it! I have br [...]
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Goes on smooth and looks great
I love this liner. Plum brown works better for me than black because it isn't harsh. It applies smoothly and las [...]
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Keep your sharpener handy
The color is lovely and it looks great. The pencil does need sharpening pretty often.
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Nice Color and Smooth Application, but Not Perfect
A nice change from the usual black liners. The plum brown shade is soft, flattering and works [...]
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A very creamy texture, making it perfect for mature skin
I really like this eye pencil. The formula feels unique — I think that's because it's aimed at more mature skin. [...]
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Creamy, luxurious liner that won't tug and pull your eyelid skin. Nice subtle color.
This gel liner is SO creamy and soft! It slides right over the skin, so there's none of that pulling and tugging w [...]
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Soft, Flattering Eyeliner That Glides On Without Tugging
I gave this plum brown gel liner a go and it really does feel made for a softer, more flattering everyday look. The text [...]
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FAQ
What makes Zena Makeup unique?
We build every formula around clean, mineral-based ingredients that stay gentle on every skin type, sensitive skin included. Everything is vegan, cruelty-free and made without harsh chemicals, so your natural radiance is what shows up.
What is your shipping policy?
Any order above $20 ships free. We process orders within 1 business day so nothing sits waiting, and delivery normally lands within 7 days. Our goal is simple: your items reach you quickly and in perfect condition.
What is your refund policy?
Unopened, unused items can be returned for 30 days. If the purchase is not right for you, start a return inside that window and we will arrange a full refund or an exchange.
Do you offer gift wrapping services?
Gift wrapping is not available at the moment, though our packaging is designed to look beautiful straight out of the box — perfect to hand over as a gift.
Do you offer discounts for first-time customers?
Yes — there is an exclusive discount waiting for your first order. Join our newsletter and you will also hear about promotions and special offers first.
Is my personal information safe when shopping online?
It is. Your privacy comes first here, and every transaction runs through SSL encryption that keeps your personal details protected.
What after-sales services do you provide?
Support does not stop at checkout. Our team answers questions about your order, walks you through how to use the product, and handles the return process with you whenever that is needed.
Great skin is the best foundation.
We formulate with clean, mineral-based ingredients, tested on sensitive skin for safety, so your own radiance is what shows through.
Let your natural glow come through.
Drawn from the purity of nature, Zena Makeup was created to offer beauty choices that are safe, healthy and true to the glow you already have.
We grow together.
5% of our annual sales go to the Women's Entrepreneurship Fund, so every order helps another woman build something of her own.
